# Photoroom adds an AI pipeline for catalogue-wide product images

By Steven Van · 2026-04-25

The tool repositions products to brand guidelines and adds photorealistic shadows, with shadow controls available on the Image Editing API's Plus plan.

Photoroom shipped an AI pipeline for generating studio-quality product images across an entire ecommerce catalogue at once, with a stated focus on keeping the product itself accurate. One model isolates the product and repositions it to match brand guidelines (aspect ratio, background, padding), while a second generates a photorealistic shadow with controls for softness, intensity, direction and spread.

The shadow controls are documented as part of the [Photoroom](<https://creatorstoolbox.com/tools/photoroom>) Image Editing API's Plus plan. Details are in the [announcement](<https://x.com/i/status/2047641015893250343>).

[View media](<https://video.twimg.com/amplify_video/2047640768668463105/vid/avc1/1280x720/zhgnIRG8zJrRKSuU.mp4>)

![Photoroom](<https://www.photoroom.com/favicons/android-chrome-512x512.png>)

Photoroom

AI photo editor for removing backgrounds and creating product pictures from your phone.

[View Photoroom →](<https://creatorstoolbox.com/tools/photoroom>)

[Read Photoroom adds an AI pipeline for catalogue-wide product images on Creators Toolbox](<https://creatorstoolbox.com/blog/photoroom-ai-product-image-pipeline>)

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