# OpenAI shuts down "Sora"

By Steven Van · 2026-03-25

PLUS: Figma opens the canvas to "AI Agents," Framer launches "Shaders," and more.

## OpenAI shuts down "Sora"

## PLUS: Figma opens the canvas to "AI Agents," Framer launches "Shaders," and more.

![Author](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/67eab5c6-ea0b-4027-9319-bde1074a7aa3/thumb_1687662394798.jpeg>)

[Steven Van](<https://creatorstoolbox.beehiiv.com/authors/steven-van>)
 March 25, 2026

[Read Online](<https://creatorstoolbox.beehiiv.com/p/openai-shuts-down-sora>) | [Sign Up](<https://creatorstoolbox.com/subscribe>) | [Advertise](<https://app.beehiiv.com/direct_sponsorships/13537081-af22-493e-a7b5-bd721d44eadd?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>)

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**Good morning.** OpenAI is shutting down the Sora app, and Disney has reportedly cancelled a planned $1 billion deal with the company that would have allowed Sora to generate videos featuring Marvel, Pixar, and Star Wars characters.

Also: Figma just opened its canvas to AI agents, allowing tools like Cursor and Claude to design directly inside your files, starting today in open beta.

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**In today's issue:**

- **OpenAI** shut down the Sora video app as Disney canceled its deal.

- **Figma** opened its canvas to AI agents with a new MCP tool.

- **Omma** (from the Spline team) lets you build 3D sites and apps with AI.

- **Framer** launched Shaders for stunning animated website effects.

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## TOP STORY
💀 OpenAI shuts down "Sora"

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/10b70709-26dd-45eb-883d-755ec8227d27/image.png?t=1774420430>)

[OpenAI](<https://creatorstoolbox.com/tools/openai>) is shutting down [Sora](<https://variety.com/2026/digital/news/openai-shutting-down-sora-video-disney-1236698277/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>), its standalone AI video app, just six months after launch. The Sora team posted a farewell on Tuesday:

"We're saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing. We'll share more soon, including timelines for the app and API and details on preserving your work.

– The Sora Team

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cf6cccd7-79a7-4b97-b181-8db9df8d3d96/image.png?t=1774421123>)

Sora's story starts in **February 2024**, when OpenAI dropped a preview of its text-to-video model that genuinely shocked the internet.

- OpenAI released the first public version in December 2024, then launched a standalone app in September 2025 — positioned as an AI-first TikTok, where every video in the feed was generated by users and AI.

- It became the #1 app in the App Store's Photo & Video category within a single day, and hit [1 million downloads in under five days](<https://techcrunch.com/2025/10/09/sora-hit-1m-downloads-faster-than-chatgpt/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>). At its peak in November, it had 3.3 million monthly downloads.

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8ebdb268-18d2-4edb-9304-0562ffcbf9d8/image.png?t=1774420461>)

**But the hype didn't hold.** By February, downloads had fallen to 1.1 million, and the app had generated only around $2.1 million in total in-app purchases over its entire lifetime. For a company burning through compute at OpenAI's scale, that math didn't work.

- [Deepfakes of public figures](<https://www.bbc.com/news/articles/c5y0g79xevxo?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) spread quickly, including videos of Martin Luther King Jr. and Robin Williams that prompted their daughters to publicly ask people to stop.

- Users also generated clips of [copyrighted characters](<https://www.cnbc.com/2025/10/04/sora-openai-video-app.html?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) (Mario, Naruto, Pikachu) at will, creating ongoing legal exposure.

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/7e6ad7cb-42ca-404d-998a-1399fe0d3399/image.png?t=1774421151>)

Despite all that IP chaos, Disney (one of the most litigious companies in Hollywood when it comes to protecting its characters) surprised everyone in December by inking a blockbuster [three-year deal with OpenAI.](<https://openai.com/index/disney-sora-agreement/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>)

**Rather than sue, they chose to partner:** Sora would let users generate fan videos using 200+ characters from Disney, Marvel, Pixar, and Star Wars, with curated clips heading to Disney+.

Disney had planned to invest $1 billion in OpenAI as part of the agreement. That deal never closed, and [Disney has now walked away entirely.](<https://finance.yahoo.com/sectors/technology/articles/disney-pulls-openai-deal-amid-221837198.html?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>)

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## WEB DESIGN
🤖 Figma opens the canvas to "AI Agents"

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- [Epic Games](<https://www.epicgames.com/site/en-US/news/todays-layoffs?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) announced layoffs of over 1,000 employees.

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- [OpenAI](<https://openai.com/index/powering-product-discovery-in-chatgpt/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) rolled out an upgraded shopping experience in ChatGPT, with richer visuals and better product coverage.

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- [Snapchat](<https://newsroom.snap.com/ai-clips-in-lens-studio?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) launched AI Clips, a new lens format that turns still photos into five-second AI-generated videos.

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- [Cursor](<https://x.com/cursor_ai/status/2036468982560202773?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) can now create new Figma components and frontends using your team's existing design system.

- [Paper](<https://x.com/stephenhaney/status/2036485780961669214?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) launched Snapshot, a tool that lets you paste your live website directly into Paper as editable layers (no screenshots needed, it reads real HTML/CSS).

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- [Filmora](<https://filmora.wondershare.com/sales-promotion.html?utm_source=instagram&utm_medium=social&utm_campaign=2026hlfxfilmoraeaster&utm_term=landing_page&utm_content=video_21112881_2026-03-24>) is unlocking all creative assets (titles, transitions, effects) for free until March 31 as part of an Easter Sale.

- [Restream](<https://x.com/Restreamio/status/2036487695912816937?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) removed a step from dual streaming in Studio.

- [Freepik](<https://x.com/freepik/status/2036479929194521049?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) launched Relight, a browser-based lighting studio for images and videos, allowing you to adjust the direction, intensity, and color of lighting, or transfer lighting from a reference photo.

- [Mirage](<https://captions.ai/blog/announcing-mirages-usd75m-growth-financing-with-general-catalyst/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) raised $75M as it enters its next chapter, accelerating global expansion while pushing the frontier of agentic video creation.

- [Artlist](<https://x.com/Artlist_io/status/2036390289242251362?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) added video-to-video generation to its creative platform.

- [beehiiv](<https://product.beehiiv.com/p/beehiiv-mcp?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) launched an MCP server that lets AI tools connect directly to your newsletter data and workflows.

- [Higgsfield](<https://x.com/higgsfield/status/2036585477453852689?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=openai-shuts-down-sora>) launches Chat, a built-in social network with text, audio, and video chat for collaborative AI video creation.

[Read OpenAI shuts down "Sora" on Creators Toolbox](<https://creatorstoolbox.com/blog/openai-shuts-down-sora>)

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Canonical source: https://creatorstoolbox.com/blog/openai-shuts-down-sora