# Lovart adds MiniMax H3 for cheaper 15-second cinematic video By Steven Van · 2026-07-30 The model renders up to 15 seconds with multimodal references and consistent characters, at less than half the usual cost. [Lovart]() has added **MiniMax H3**, calling it the world's #2 video model, and the pitch centers on a specific tradeoff most creators have had to accept until now: production-quality AI video at less than half the usual cost. [Source post](https://x.com/i/status/2083066728431689836) ## 15-second cinematic output On Lovart, H3 renders up to 15 seconds of cinematic output with fluid, high-fidelity motion, longer than most video models default to and long enough to carry an actual scene rather than a single beat. It accepts multimodal references across text, image, video, and audio simultaneously, and keeps characters, products, scenes, and styles consistent across a generation, the piece that usually breaks down when a shot needs to match an earlier one. ## No more choosing between quality and cost Lovart's framing calls out ads, music videos, and TV commercials specifically, the kind of work where quality has traditionally forced a higher price tag. MiniMax has built H3's whole go-to-market around undercutting that assumption, positioning it against pricier models like Seedance while claiming comparable output. ## One of six simultaneous launches H3 landed on Lovart the same day it appeared on [Krea](), [Magnific](), [Leonardo](), [Pika](), and [Runway](), a coordinated rollout that puts the same model in front of nearly every major AI creative platform's user base at once. ![Lovart]() Lovart AI design agent for generating and editing creative work across image, video, and more. [View Lovart →]() Sources: [Lovart on X](). [Read Lovart adds MiniMax H3 for cheaper 15-second cinematic video on Creators Toolbox]() --- Canonical source: https://creatorstoolbox.com/blog/minimax-h3-on-lovart