# Text customers from the right brand, automatically

By Steven Van · 2026-10-13

Replies are tagged with the matching Brand, and Fin uses that Brand’s Help Center instead of the workspace default.

Workspaces with multiple brands can now choose a Brand when sending SMS in [Intercom](<https://creatorstoolbox.com/tools/intercom>), with the matching sender number selected automatically for each recipient’s country.

## Assign numbers once, then choose a Brand

Assign SMS numbers under Settings, Workspace, Brands. When composing a message in the Inbox or an Outbound campaign, choose a Brand instead of individual phone numbers. Intercom sends from that Brand’s active number for each recipient’s country.

## Keep replies with the right brand

Replies to a branded number are automatically tagged with that Brand. When Fin responds, it uses that Brand’s Help Center instead of the workspace default. Once a conversation is underway, replies continue to use the number the customer is already texting.

The [SMS setup guide](<https://www.intercom.com/help/en/articles/15888057-use-multiple-sms-phone-numbers-per-country#h_8d908e45fd>) explains how Brand selection works.

![Intercom](<https://www.google.com/s2/favicons?domain=intercom.com&sz=256>)

Intercom

Customer messaging platform — live chat, helpdesk, product tours, and AI-powered support in one place.

[View Intercom →](<https://creatorstoolbox.com/tools/intercom>)

[Original source](<https://www.intercom.com/changes>)

[Read Text customers from the right brand, automatically on Creators Toolbox](<https://creatorstoolbox.com/blog/intercom-text-customers-from-the-right-brand-automatically>)

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