# HeyGen releases frame.md, a video brand-guidelines spec for AI agents

By Steven Van · 2026-06-06

It converts an existing design.md into video-native guidelines covering motion and framing for agent-generated video.

[HeyGen](<https://creatorstoolbox.com/tools/heygen>) has introduced frame.md, a spec for video and motion that teaches AI agents how to produce branded video. It converts an existing design.md into video-native brand guidelines, giving agents a reference for things like motion and framing when generating video rather than static assets.

Full details in the [announcement](<https://x.com/i/status/2062211458042347520>).

[View media](<https://video.twimg.com/amplify_video/2062210780603514880/vid/avc1/1280x720/sSvE05d5atHJVmxr.mp4>)

![HeyGen](<https://unavatar.io/heygen.com?fallback=false>)

HeyGen

Talking-head videos from AI avatars — pick from hundreds or build your own from a clip, script in 40+ languages, and translate with lip sync intact.

[View HeyGen →](<https://creatorstoolbox.com/tools/heygen>)

[Read HeyGen releases frame.md, a video brand-guidelines spec for AI agents on Creators Toolbox](<https://creatorstoolbox.com/blog/heygen-frame-md>)

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Canonical source: https://creatorstoolbox.com/blog/heygen-frame-md