# State of Generative Media Report Volume 2

By Steven Van · 2026-09-22

fal's second State of Generative Media report draws on its own platform data to track video editing, faster iteration and a shift toward full environments.

[fal](<https://creatorstoolbox.com/tools/fal>) has published the second volume of its [State of Generative Media report](<https://x.com/i/status/2102461868711247876>), using data from its own platform to look at how generative image, video, audio and 3D tools are being used in production.

- Video editing and shot extension are becoming more common uses of generative models

- Creative iteration is getting faster

- Production is shifting from single generated assets toward objects, environments and experiences

fal Design Labs produced print and interactive digital editions of the report.

[View media](<https://video.twimg.com/ext_tw_video/2102461743171600384/pu/vid/avc1/1116x720/o62oATSR5pl69lDR.mp4?tag=12>)

![fal](<https://fal.ai/icon-512.png>)

fal

A generative media platform and inference API for running fast image, video, and audio AI models at scale.

[View fal →](<https://creatorstoolbox.com/tools/fal>)

[Original source](<https://x.com/i/status/2102461868711247876>)

[Read State of Generative Media Report Volume 2 on Creators Toolbox](<https://creatorstoolbox.com/blog/fal-state-of-generative-media-report-volume-2>)

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Canonical source: https://creatorstoolbox.com/blog/fal-state-of-generative-media-report-volume-2