# Etsy replaces ChatGPT checkout with a browsable @Etsy app

By Steven Van · 2026-05-06

The beta app lets shoppers describe what they want and browse matching listings from Etsy's 100 million+ catalogue before clicking through to buy.

Etsy has launched a native app inside ChatGPT, letting shoppers browse its catalogue of over 100 million listings without leaving the chat. Users can tag @Etsy in a prompt and describe what they want in plain language, such as a Mother's Day gift under $100 for a mom who loves gardening, and the app surfaces matching listings to browse, compare, and click through to [Etsy](<https://creatorstoolbox.com/tools/etsy>) for details or purchase. The feature is live in beta.

It replaces Etsy's earlier ChatGPT integration, Instant Checkout, which let users buy directly inside the chat but [ended in March](<https://techcrunch.com/2026/05/05/etsy-launches-its-app-within-chatgpt-as-it-continues-its-ai-push/>) after Etsy reportedly saw low sales volume through it. Alongside the ChatGPT app, Etsy is also testing a beta conversational gift-finding assistant within its own platform, offering a guided way to narrow down preferences and surface products.

[![](<https://techcrunch.com/wp-content/uploads/2026/05/etsy-chatgpt-app-developer.jpeg?w=1200>)](<https://techcrunch.com/2026/05/05/etsy-launches-its-app-within-chatgpt-as-it-continues-its-ai-push/>)

![Etsy](<https://etsy.com/apple-touch-icon.png>)

Etsy

Global marketplace for handmade, vintage, and creative goods — used by millions of indie makers and creators to sell their work.

[View Etsy →](<https://creatorstoolbox.com/tools/etsy>)

Sources

[Original source](<https://techcrunch.com/2026/05/05/etsy-launches-its-app-within-chatgpt-as-it-continues-its-ai-push/>)

[Read Etsy replaces ChatGPT checkout with a browsable @Etsy app on Creators Toolbox](<https://creatorstoolbox.com/blog/etsy-etsy-app-lives-in-chatgpt>)

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