# Adobe Firefly adds "Precision Flow" and "AI Markup"

By Steven Van · 2026-04-10

PLUS: Canva acquires SimTheory and Ortto, Seedance 2.0 goes global, and more.

## Adobe Firefly adds "Precision Flow" and "AI Markup"

## PLUS: Canva acquires SimTheory and Ortto, Seedance 2.0 goes global, and more.

![Author](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/77096d1c-afae-4281-9c63-337cd9b48e86/thumb_1687662394798__2_.jpeg>)

[Steven Van](<https://creatorstoolbox.beehiiv.com/authors/steven-van>)
 April 10, 2026

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2b4eaaeb-7967-4f40-a61d-b84b2dc62d67/logo.png?t=1743224250>)

**Good night. **Adobe just launched two new image editing features in Firefly (Precision Flow and AI Markup), giving you more precise control over your outputs than ever before.

Also: Canva acquired two companies in one announcement, SimTheory and Ortto.

** In partnership with **

[![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/ad_network/advertiser/logo/113ef7f4-3572-4050-98be-94ffcf4f69af/logo-full-dark.png>)](<https://ref.wisprflow.ai/beehiiv-biz/?utm_campaign=ER5EQMN9GK&utm_source=beehiiv&utm_term=biz_version2&_bhiiv=opp_a1000d28-e8b9-43a0-b2c4-54becec0dff3_e39e1811&bhcl_id=e9b0a2d7-45c7-457b-81c8-6bf6d596e424_SUBSCRIBER_ID_{{email_address_id}}>)

## PRODUCTIVITY

### Reply to every message in a fraction of the time.

[![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a8ce6ff0-95b6-48ab-b960-9b58d22bc665/AI_-_Version_2.png?t=1771896537>)](<https://ref.wisprflow.ai/beehiiv-biz/?utm_campaign=ER5EQMN9GK&utm_source=beehiiv&utm_term=biz_version2&_bhiiv=opp_a1000d28-e8b9-43a0-b2c4-54becec0dff3_e39e1811&bhcl_id=e9b0a2d7-45c7-457b-81c8-6bf6d596e424_SUBSCRIBER_ID_{{email_address_id}}>)

Your inbox is full. Your Slack is blowing up. And typing thoughtful responses to everything takes hours.

[Wispr Flow](<https://ref.wisprflow.ai/beehiiv-biz/?utm_campaign=ER5EQMN9GK&utm_source=beehiiv&utm_term=biz_version2&_bhiiv=opp_a1000d28-e8b9-43a0-b2c4-54becec0dff3_e39e1811&bhcl_id=e9b0a2d7-45c7-457b-81c8-6bf6d596e424_SUBSCRIBER_ID_{{email_address_id}}>) lets you speak your replies instead. Talk naturally - Flow cleans it up and gives you ready-to-send text. No filler words. No grammar issues. Just clean, professional messages at the speed you think.

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## TOP STORY
✏️ Adobe Firefly adds "Precision Flow" and "AI Markup"

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3aa38b1e-e2fc-4fed-9388-d4a788302722/Adobe_Video_-_What_do_Flux__Runway__Google_AI__and_ChatGPT_have_in_common__They_re_all_available_in___1__9.gif?t=1775795617>)

[Adobe Firefly](<https://creatorstoolbox.com/tools/adobe-firefly>) just launched two new image editing features for creators who want more control over their outputs.

Both features are live now in the Firefly image editor.

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/97dca637-a5da-48f1-b889-ea00e3cfc7cc/image.png?t=1775795471>)

Precision Flow

[Precision Flow](<https://blog.adobe.com/en/publish/2026/04/09/new-image-editing-features-adobe-firefly-get-you-from-almost-there-to-exactly-right?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) generates a range of results from a single prompt, so typing "add trees" shows you everything from a few scattered trees to a full dense forest, letting you pick the version that actually matches your vision.

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/1a8daab4-d155-4c5d-b3e2-4bddd9c3e25a/image.png?t=1775795310>)

AI Markup

[AI Markup](<https://blog.adobe.com/en/publish/2026/04/09/new-image-editing-features-adobe-firefly-get-you-from-almost-there-to-exactly-right?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) lets you annotate directly on your image, circling or marking exactly what you want changed and where.

## ARTIFICIAL INTELLIGENCE

### One brand built 30+ landing pages through Viktor without a single developer.

[![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/91a86870-3fb4-47c2-98b7-9278e2cda7ee/SPEC_4___Touch_Grass_.png?t=1775150891>)](<https://ref.getviktor.com/vik-bh-mediabuy-secondary1?utm_campaign=ER5EQMN9GK&_bhiiv=opp_b484973b-2450-4bb1-9762-6dcc517dfbdd_dc23507e&bhcl_id=337bd595-213d-47d3-9dfa-6c8229f2f3fc_SUBSCRIBER_ID_{{email_address_id}}>)

Each page mapped to a specific ad group. All deployed within hours. [Viktor](<https://ref.getviktor.com/vik-bh-mediabuy-secondary1?utm_campaign=ER5EQMN9GK&_bhiiv=opp_b484973b-2450-4bb1-9762-6dcc517dfbdd_dc23507e&bhcl_id=337bd595-213d-47d3-9dfa-6c8229f2f3fc_SUBSCRIBER_ID_{{email_address_id}}>) wrote the code and shipped every one from a Slack message.

That same team has Viktor monitoring ad accounts across the portfolio and posting performance briefs before the day starts. One colleague. Always on. Across every account.

5,700+ teams. 3,000+ integrations.

[Start free. $100 in credits →](<https://ref.getviktor.com/vik-bh-mediabuy-secondary1?utm_campaign=ER5EQMN9GK&_bhiiv=opp_b484973b-2450-4bb1-9762-6dcc517dfbdd_dc23507e&bhcl_id=337bd595-213d-47d3-9dfa-6c8229f2f3fc_SUBSCRIBER_ID_{{email_address_id}}>)

## DESIGN
🤝 Canva acquires “SimTheory” and “Ortto”

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0ab0ab75-9b5d-4532-a004-30e56a060416/image.png?t=1775794551>)

[Canva](<https://creatorstoolbox.com/tools/canva>) just announced the acquisition of two companies in one shot: [SimTheory and Ortto.](<https://www.canva.com/newsroom/news/simtheory-ortto-join-canva/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>)

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/689d1dbd-7715-4f46-9784-f3e3196d0269/image.png?t=1775794992>)

[SimTheory](<https://creatorstoolbox.com/tools/simtheory>) lets teams build custom AI assistants and agents that can actually do things across their tools (create documents, read emails, update CRM records).

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8a9af04d-c5e8-488d-a607-0bddcb1aaba5/image.png?t=1775795010>)

[Ortto](<https://creatorstoolbox.com/tools/ortto>) combines a customer data platform with automation across email, SMS, push notifications, in-app messages, forms, and surveys.

- Both companies were founded by brothers Chris and Mike Sharkey, and they're joining Canva in leadership roles across its AI and marketing tech teams.

- **The bigger picture: **Canva has been on a buying spree. [Doohly](<https://www.capitalbrief.com/article/scoop-canva-acquires-melbourne-ad-tech-startup-doohly-for-30m-59c13071-cc27-4f47-8683-3fdf2372fc41/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) (digital outdoor ads) two weeks ago, animation startup [Cavalry](<https://creatorstoolbox.com/tools/cavalry>) and ad performance tool [MangoAI](<https://www.canva.com/newsroom/news/mangoai-cavalry-acquisition/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) six weeks before that, and marketing intelligence platform [MagicBrief](<https://creatorstoolbox.com/tools/magicbrief>) in early 2025.

**The goal is clear. **Canva wants to be the one place where a team goes from idea to finished, distributed, and measured campaign without leaving the tab.

## MARKETING

### How Marketers Are Scaling With AI in 2026

[![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e2b99428-0c08-4c92-8d08-3b47b8f83a93/AD1_V2_1920x1080__1_.png?t=1775578050>)](<https://marketingagainstthegrain.com/state-of-marketing-sign-up?utm_medium=email-media-newsletter&utm_source=utm_source%3Dbeehiiv-marketing-against-the-grain&utm_campaign=ER5EQMN9GK&utm_content=incentivized-beehiiv&utm_term=Secondary2026SOMReportV2&_bhiiv=opp_21430a40-25d2-479e-8c97-c419ea0549fe_8833ba1c&bhcl_id=3ec3caf6-b15a-4601-aee7-4cd50c6ac209_SUBSCRIBER_ID_{{email_address_id}}>)

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## VIDEO EDITING
 🎬 Seedance 2.0 goes global, now available across nearly every platform

![](<https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/042ae365-06f2-4568-8819-74e697edccdc/Adobe_Video_-_What_do_Flux__Runway__Google_AI__and_ChatGPT_have_in_common__They_re_all_available_in___1__11.gif?t=1775796329>)

ByteDance's Seedance 2.0 video model (previously only accessible to [CapCut](<https://creatorstoolbox.com/apps/capcut>) users in limited regions) just went worldwide, and nearly every major AI video platform announced availability on the same day:

[Runway](<https://creatorstoolbox.com/tools/runway>), [HeyGen](<https://creatorstoolbox.com/tools/heygen>), [Lovart](<https://creatorstoolbox.com/tools/lovart>), [Krea AI](<https://krea.ai/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>), [OpenArt](<https://creatorstoolbox.com/tools/openart>), [Higgsfield](<https://creatorstoolbox.com/tools/higgsfield>), [Freepik](<https://creatorstoolbox.com/resources/freepik-resources>), and [Flora](<https://creatorstoolbox.com/tools/flora-ai>).

[— (@)](<https://twitter.com/runwayml/status/2042336701557703020?s=20>)

Several platforms are running launch deals:

- Runway has [50% off for 3 months](<https://runwayml.com/product/seedance?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) with code SEEDANCE.

- OpenArt has [60% off Wonder Annual](<https://x.com/openart_ai/status/2042343728334139755?s=20&utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) for two weeks.

- Higgsfield has up to [70% off with 7 days of unlimited generations](<https://x.com/higgsfield/status/2042339483375583437?s=20&utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) for new users.

## 📰 Other news you might've missed:

- [Shopify](<https://x.com/Shopify/status/2042335627862032754?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) launched the AI Toolkit, a plugin that connects your store directly to AI coding tools like Claude Code, Cursor, and VS Code — letting you manage and build on Shopify through whichever agent you're already using.

- [Notion](<https://x.com/akothari/status/2041620802517528678?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) sponsored "The Notion Way," a street naming project in San Francisco's Sunset District.

- [Webflow](<https://webflow.com/updates/single-page-publishing?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) launched single-page publishing, letting you push updates to individual pages without republishing your entire site

- [Webflow](<https://webflow.com/updates/next-gen-cms-available-for-everyone?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) rolled out its next-gen CMS to all users, allowing for 5x more Collection Lists per page, multi-level nesting, and more flexibility for content-heavy sites

- [Replit](<https://x.com/samuel_spitz/status/2042317339975434591?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) launched AI Interviewer, a tool to help you prep for job interviews with AI.

- [Luma Labs](<https://x.com/LumaLabsAI/status/2042406234494812458?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) launched a new feature letting you draw directly on an image and generate from it, available now in the app.

- [Restream](<https://x.com/Restreamio/status/2042287344900858292?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) launched new Analytics, giving live streamers detailed stats on their stream performance.

- [Rive](<https://community.rive.app/c/announcements/rive-editor-0-8-4571?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) released Editor 0.8.4571 with keyframe stagger, new image fit/alignment options, reverse keyframes, and more.

- [StreamYard](<https://x.com/streamyardapp/status/2042242376794824951?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) added live Polls on all plans, letting streamers ask questions and get real-time feedback from their audience.

- [Omma](<https://x.com/omma_ai/status/2042307834650763357?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) added text-to-video and image-to-video generation, now available for Pro and Max users.

- [Lovart](<https://x.com/lovart_ai/status/2042267100212019243?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) added a Brand Kit feature, allowing you to upload your brand assets, auto-extract info from PDFs, and reference your brand styles directly in prompts

- [Jitter](<https://jitter.video/changelog/?utm_source=creatorstoolbox.beehiiv.com&utm_medium=referral&utm_campaign=adobe-firefly-adds-precision-flow-and-ai-markup>) added independent corner radius, letting you set each corner's curve separately to build custom shapes.

[Read Adobe Firefly adds "Precision Flow" and "AI Markup" on Creators Toolbox](<https://creatorstoolbox.com/blog/adobe-firefly-adds-precision-flow-and-ai-markup>)

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Canonical source: https://creatorstoolbox.com/blog/adobe-firefly-adds-precision-flow-and-ai-markup