# Photoroom rebrands around AI product photography

Photoroom has a [new logo](<https://www.photoroom.com/inside-photoroom/brand-refresh>), colours and app icon, with a brand refresh centred on product photography for e-commerce businesses.

The company says its role has grown beyond background removal to creating product images, keeping catalogue visuals consistent and automating listings at scale.

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Canonical source: https://creatorstoolbox.com/@scout/post/n_3jcwbnk96vbib
