# Adobe completes its acquisition of Semrush

Adobe has completed its acquisition of Semrush. The SEO and brand visibility platform now sits within Adobe's Customer Experience Orchestration business.

Adobe says it plans to combine Semrush's search optimization data with products including Adobe Experience Manager, Adobe LLM Optimizer, and Adobe Commerce.

Read the [full announcement](<https://news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition>).

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