# Photoroom adds an AI pipeline for catalogue-wide product images

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Photoroom has [added an AI pipeline](<https://x.com/i/status/2047641015893250343>) for creating product images across an entire ecommerce catalogue.

One model isolates and repositions the product to match your brand's aspect ratio, background, and padding. A second adds a shadow, with controls for softness, intensity, direction, and spread. Those shadow controls are part of the Image Editing API's Plus plan.

Photoroom says the pipeline preserves product accuracy and produces studio-quality images.

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