# Fastlane 2.0 runs a full ad lap from a URL

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Fastlane 2.0 is the version of Senna that runs a [full lap from a website URL](<https://www.usefastlane.ai/>). The company's own site lists that introduction on October 22.

Give Senna the URL. It pulls the product, palette, and tone, then reads ads the brand has already run plus competitors' ads and posts. A campaign can come back as 30 new concepts. Twelve are competitor remixes and 18 are trending formats. You approve them, or you set how far Senna can go on its own. It then launches the batch in your Meta Ads Manager and posts AI creators to Instagram, TikTok, and Shorts from one calendar.

Each creative is scored on thumbstop, hold rate, CPA, and ROAS. Winners go into memory, and the site says a winner gets 6 variations the same day. Co-founder [Jock Ferguson says 2.0 is trained on hundreds of thousands of winning ads](<https://x.com/jock_ferguson/status/2117097426502963366>) and learns a brand in minutes.

Plans still start at $29 a month. A 7-day trial includes 50 credits and does not ask for a card. On the credit meter, a static is 5 credits and a 5-second video is 80.

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