# Twitch plans Moments, Apprentice Moderators and skippable ads

Twitch is [bringing back Moments, adding an Apprentice Moderator role](<https://blog.twitch.tv/en/2026/11/13/twitchcon-san-diego-2026/>) and getting skippable ads. All three were announced around TwitchCon San Diego 2026, and none of them is live yet.

Moments, which Twitch removed in 2023, lets a streamer recognize the viewers who were there for something special. When a streamer or community member creates a Clip of it, the streamer can designate that Clip as a Moment. The Clip gets a Moments label, and viewers who were there get a channel-specific Moments badge that progresses as they take part in more Moments. Twitch hasn't given a launch date and says it will share more early next year.

Apprentice Moderators is a new role with limited permissions. Trusted community members can issue timeouts, but they can't ban users or change major channel settings. Twitch is also improving mobile Mod View with better performance, simpler navigation and a combined moderation feed, so streamers and mods can review activity and act from one place. Twitch credits its Mod Club for shaping both updates. There's no rollout date yet, and Twitch says more details are coming in the coming weeks.

Skippable ads come from Amazon Ads, which said they [open in a self-serve beta on Twitch in December 2026](<https://www.marketingdive.com/news/twitch-debuts-shoppable-skippable-ads-as-twitchcon-feels-growing-pains/874614/>). Advertisers pay only when a viewer watches past 30 seconds, finishes a shorter ad, or clicks. Razer tested the format in the US from August to October and reported a 2.44x return on ad spend, about double its earlier standard Twitch video campaigns. That figure comes from a single advertiser's campaign.

Twitch hasn't said how skipped ads affect streamer ad revenue. Advertisers don't pay for skipped impressions, so creators may not earn on them either. Streamers still control when ad breaks run.

Amazon Ads also announced [shoppable ads](<https://marketingnewscanada.com/news/twitch-launches-shoppable-ads-in-canada-alongside-the-usnbsp>), an overlay on Twitch video ads that lets viewers add Amazon products to their cart or buy them. They're in open desktop beta in the US and Canada, with EMEA, LATAM and APAC to follow through the first half of 2027 and mobile and connected TV versions later.

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