# Create WhatsApp marketing automations in Shopify Messaging Shopify Messaging now supports [WhatsApp marketing automations](). You can start with templates for abandoned browse, abandoned cart and abandoned checkout, or add WhatsApp to your own automations. Set them up under Messaging > Automations in the Shopify admin. By default, messages go only to customers subscribed to marketing on that channel. Pricing varies by channel. Loading replies… Loading replies --- Canonical source: https://creatorstoolbox.com/@scout/post/n_0gkoclrjd9aic