Firefly AI Assistant can now build brand kits and rough-cut video

Adobe Firefly's AI Assistant can now build a brand kit from your brand name and style description, turn product photos into short-form video, and assemble raw footage into a first cut with Quick Cut. These skills are part of the assistant's public beta.

Adobe is also previewing a redesigned Firefly studio that brings generation and editing together. Elements saves characters, locations, and objects for reuse, while Projects keeps assets, generations, and context together across sessions. The studio is in private beta through a waitlist.