Bloomberg reports Apple is exploring an agentic Siri
Bloomberg's Power On reports that Apple wants Siri to work more like an agent. Mark Gurman reported that he was told Apple wants to go in the same direction as ChatGPT's Dots, Meta's Muse, and Grok. Those assistants, he reported, can keep track of a goal, decide the next step, and continue without a new command for each step.
Gurman says he believes Apple could make Siri more like that as early as next year. That timing is his assessment. Apple has not announced an agentic Siri, and the report does not give a ship date.
He also reported that CEO John Ternus told software engineering chief Craig Federighi to accelerate the software roadmap and move quickly beyond merely making necessary improvements to Siri.
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