Arcads vs Creatify vs MakeUGC: Which to Use for UGC Ads

Synthesys has published a comparison of Arcads, Creatify and MakeUGC covering AI actors, trials, pricing, video length, API access and video rights.

It's based on the makers' own pages, checked on 2 October 2026. Synthesys makes a competing tool and says it hasn't run a side-by-side test.

The rights section is worth checking before choosing: Creatify and MakeUGC say videos belong to the customer. Arcads grants a non-exclusive, non-transferable licence, limits edits, and allows stock actors' creators to restrict uses or request removal.