Adobe and Disney announce a multi-year Firefly alliance

Adobe and The Walt Disney Company announced a multi-year strategic alliance at Adobe MAX, and Adobe is now an Official AI Innovation Partner of Disney.

Adobe says Disney gets early access to Firefly, Firefly Foundry, Premiere and Photoshop, plus dedicated engineering and research resources for its production pipeline. With Firefly Foundry, Disney will work with Adobe on custom generative models trained on Disney characters, environments and visual styles. Adobe describes them as artist-led and says they're built to produce commercially safe, production-ready output.

Walt Disney Imagineering Research & Development is already using Foundry for a sketch-to-image model that turns hand-drawn concepts into fully rendered 2D concept art, plus a custom image model for on-brand, franchise-accurate assets.

Adobe also joins The Walt Disney Studios' StudioLAB as an Innovation Partner, where initial projects focus on custom AI models for post-production and VFX. With ESPN Edge, the two will look at how AI could change the way ESPN delivers content like highlights and documentaries, and at new ways to bring its archive to life. Co-innovation projects are already underway, with more activations planned over the alliance's term.

This is a partnership and custom-model announcement, not a new Firefly feature for everyone.