What Is a VSL? How to Make a Video Sales Letter With AI

Synthesys has a guide to making a video sales letter, a scripted video that takes a viewer from a problem to a single offer.

It covers the script's hook, problem, solution, proof, offer and call to action, then walks through the Sales Video template. You supply the proof, review the storyboard and script, and check the credit cost before approving a render.

Confirm mode pauses at each step for approval; auto-run continues through to the finished cut. If you upload a face or voice for a presenter, you must hold the rights to it.